Borneo Cultural Festival (BCF) ......what so special? Thats is common question I heard. In tourism world, when we mentioned about tourism product there must be something not-to-be-missed element. For example, Rainforest World Music Festival representing by international artist or Regatta Sarawak can attract international participants. Did BCF have this elements?
Many people mentioned that BCF lost its identity as tourism products that can attract international tourist. Why? To promote any events for the international tourist, the programme must be ready minimum 6 month ahead, brochures and website must be updated. For the past few years BCF failed to fulfill this criteria. Its very unfortunate that as one of the big events in Sarawak, BCF is still behind to attract the international tourist.
Another issue we always heard about BCF! Lots of comments on the performance during BCF. Credit to the organising committee for selecting words BORNEO as tagline of the festival. They saying that this festival should potray all native culture from Borneo. There are plenty of local ethnic in Borneo that can be perform during BCF......but it did not happen....... Something wrong somewhere!!!!!