Friday, May 08, 2009

Tour guide play important role in tourism industry

Tourist guide is playing very important role in tourism industry. They are “tourism ambassador” because of their role as frontline group in the industry. Tourist guide are the first person meeting with tourist at the entry point, eg. airport, bus terminal or express boat wharf. As professional tourist guide, they have to put themselves at the tourist shoes because by doing that it will be easier for them to understand what the tourist want.

For record, currently Central Region (Sibu, Sarikei, Mukah and Kapit) only have 2 licensed city guides. That’s mean the authority have to look into this matter seriously if they want to have good tourism image.

Central Region of Sarawak has plenty eco-tourism products that can be develop as tourism products. Eco tourism product is widely promoted all over the world including in Malaysia. If Kuching is famous with its resort in Santubong Peninsular and Miri is famous with its World Heritage Site Mulu National Park. For Sibu and Central Region also have its own landmark. The Mighty Rajang River is yet to be explored, waterfalls and traditional longhouses also have potential to be develop. With good and proactive tourist guide, all this products can be develop and promoted as prime tourism products in the country.

Recently the authority have organize Localised Nature Guides course for 14 participants from Sibu and Sarikei. All of them have grade with flying colours and with this result, they should be available to serve for the travel agent in the central region.



















14 participants of Localised Nature Guide course successfully complete the course in Sebangkoi Country Height, Sarikei.